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Web Server Optimization Tips
1. Don't add duplicate content to your server!
Duplicate content is considered useless content. It takes up space on your server and adds no value to your site. If you add enough duplicate content, your server will get penalized by the search engines.
2. Test the speed of your server.
Download Firebug, the free Mozilla FireFox add-on. Firebug will allow you to test the amount of time your server takes to connect, respond and send data. A slow server quickly loses your hard earned visitors!
3. Cache reused content on visitors' browsers.
Add directives to your httpd.conf or .htaccess file to cache information that's reused throughout your site. Sample directives for an Apache server:
<FilesMatch "\.(jpg|gif|swf|ico|mp3)$">
Header set Cache-Control "max-age=2592000, public"
</FilesMatch>
4. Gzip the content sent by your server.
Gzipping content compresses data which eases the strain on your server and speeds up load time on the visitor's end. Sample Apache server directives:
<IfModule mod_deflate.c>
<FilesMatch "\.(php|html|js)$">
SetOutputFilter DEFLATE
</FilesMatch>
</IfModule>
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Web Server Optimization Tips from Reed Jacobsen
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